What Is App Store Optimization? Why It Is Needed?

App Store Optimization, or ASO, is a way of ensuring your app meeting up all app store ranking criteria, which ultimately help it rise to the top of a search results page. ASO can also be regarded as an app marketing process. The purpose of ASO is to drive more traffic to your app’s page in the app store, so searchers can take a particular action such as downloading your app.

WhyDo you Need ASO?

• The number of smartphone users in the world is assumed to reach 2.6 billion by 2019.

• These days, an average run-rate of new applications per day is around 1000+. It implies that at least 1000+ apps are submitted every day and accepted within 7 days ( 90% is the approved rate).

• Clients Downloaded 17.2 Billion Apps on iOS, Android all over the globe in Q1 2016 ( According to Sensor Tower).

• Today, There are billions of apps which have already been uploaded on the app stores, its hard to keep up with the competitors, it's your call to take to make your App standalone from the crowd.
  
  

Process To Get Rankings: -

1. Choosing Right Application Title

2. Insert Relevant Application Keywords

3. Application Reviews and Ratings

4. Write impressive Application Description including High searches keywords

5.Application Logo

6. Take Application Screenshots for visual marketing

7. Application Publisher name

8. Choose Appropriate Application Category

Advantages Of App Store Optimization: -

• Extremely powerful mobile app marketing.
• Your versatile applications will be advanced to build preservability for your potential clients.
• More movement to your application page in the application store will be appreciated.
• Rank of applications shows signs of improvement.